guild vct masters

guild esports’ valorant team qualified for the masters final in copenhagen 2022. myself and the incredible creative team at guild developed a visual style across the jersey, imagery and graphics to promote the tournament across guild channels.

Aim

Develop a visual identity which represents Guild’s brand across the Valorant team at VCT Masters Copenhagen.

Solution

The creative team developed a unique jersey using Guild colours and brand assets which also aligned with the VCT tournament style. This gave the rest of the visual style a base to build off, using the reds and blues to forge an aesthetic which is identifiable throughout the graphics and imagery.