sky guild JERSEY
For Guild's 22/23 jersey, OUR TEAM DEVELOPED A UNIQUE STYLE WHICH STANDS OUT ON STAGE AND ON STREAM.
Drawing inspiration from the iconic jerseys donned by our co-owner, David Beckham, during his time with Manchester United and the England National Team in the 90s and 00s. We ensured the design maintained a contemporary aesthetic for our core esports audience. This was a collaborative project with Fashion Designer Sean Chimbani and Graphic Artist Michael Boulton. The key visual was shot by Vicky Grout.
Aim
Lead the development and design for Guild’s 22/23 jersey in partnership with Sky.
Solution
Guild's 22/23 jersey, I lead the team who spearheaded the ideation, development, and manufacture of the garment. Drawing inspiration from the iconic jerseys donned by our co-owner, David Beckham, during his time with Manchester United and the England national team in the 90s and 00s. We ensured the design maintained a contemporary aesthetic for our core esports audience.