camden brewery double hells

initial Art direction for camden and arsenal’s ltd edition lager, celebrating the anniversary of their double winning side. final creative by studio juice.

Aim

Work with Camden Brewery to create a bespoke product using Arsenal’s IP to give back partnership value which was lost throughout no fans on matchdays throughout the covid pandemic.

Solution

Celebrating the 50th anniversary of Arsenal's iconic double in '71. The can uses the colours of Arsenal’s iconic away kit and the 7.1% lager is is double dry hopped with Hallertau Tradion Hops for an extra kick.