sky guild partnership launch

Key art and launch video for the sky guild partnership. the partnership is based around activating the ‘Sky Guild Gaming Centre’ in the heart of shoreditch, east london.

Aim

Develop the creative concept and art direction for the launch of the Sky Guild partnership.

Solution

A launch video to be shared across digital channels which focusses on esports and the Shoreditch streets which surround the Sky Guild Gaming centre. The key art uses Sky Broadband spectrum as a background to represent the partnership, with the PR image including Guild’s Co-Owner, David Beckham.