Aim

Create an announcement for Etihad’s partnership with Girona FC.

Solution

The creative centered around the tagline "Together Towards New Heights," symbolising the shared ambition between Girona FC and Etihad. The video featured Girona players leaping and striving for greatness, visually reinforcing the partnership’s theme while seamlessly integrating Etihad’s branding. Designed to engage Girona’s growing fanbase while maintaining Etihad’s premium image, the video successfully introduced the partnership, amplifying excitement for Girona’s Champions League debut and further cementing Etihad’s presence in global football.

Team

Roland Tiffany & Si Dunn – Creative & Art Direction
Doug Blogg – Creative Strategy
Wing – Video Production