Aim

Celebrate Etihad Airways’ partnership upgrade with CSK, moving from the back to the front of the jersey, through an engaging social video and localised OOH campaign.

Solution

Using CGI and VFX, the campaign creatively unthreaded the back of the jersey, building anticipation as it stitched itself onto the front, culminating in a dramatic reveal of the new design. The visually striking execution generated strong fan excitement, positive social media engagement, and solidified Etihad’s presence as a key IPL partner.

Team

Roland Tiffany – Creative & Art Direction
INK – CGI Video Production