Agency

CAA Brand Consulting

Aim

Create a new snowboard design for OKX and Scotty James.

Solution

We managed the full creative process for Scotty James' new board design, developing the concept of 'breaking through' after consultations and creative sessions with Scotty James and his team. The board was officially launched before X games. He won gold on the halfpipe using the board, equalling Shaun White's record. The creative gives amazing exposure for OKX in the winter sports scene.

Team

Roland Tiffany – Creative & Art Direction
Megan Freeman, Ben Greening – Design & Creative
Shaun Friend AKA Craww – Illustration
Sam Williams, Nikita Sharma – Creative Strategy
11Oakland – Video Production